Last week there was some controversy over MTV’s “edgy” teen drama, “Skins.” I’m quoted giving a business-ethics perspective on the show in this story, by the NYT’s David Carr: “A Naked Calculation Gone Bad.”
What if one day you went to work and there was a meeting to discuss whether the project you were working on crossed the line into child pornography? You’d probably think you had ended up in the wrong room.
And you’d be right.
Last week, my colleague Brian Stelter reported that on Tuesday, the day after the pilot episode of “Skins” was shown on MTV, executives at the cable channel were frantically meeting to discuss whether the salacious teenage drama starring actors as young as 15 might violate federal child pornography statutes.
Over at my Business Ethics Blog, I focused on the way the Skins controversy serves as an example of how a kind of corporate group-think can end up producing a product that might, on second thought, not be such a good idea.
But it’s also worth noting (for purposes of this blog) that TV is fiercely competitive. Viewers generally benefit from that competition, as in any industry, but there are limits on competitive behaviour. What are the relevant limits, here? TV is relatively loosely regulated. The Federal Communications Commission does regulate TV (see their rules here) but their main focus is on avoiding ill-defined “indecency.” But their process has to begin with objections from someone in the community. And what we take to be “indecent” is surely evolving, a fact that broadcasters are both subject to and contributing to. Something more like “bright line” might be found in child pornography laws, the spectre of which has been raised in the controversy over Skins. But even there, there’s plenty of room for interpretation, and plenty of room for broadcasters, in a competitive game, to play along the edges of the rule.